As discussions on CSR grow louder in India, let managers also think about the other CSR- Corporate Social Relevance. No business can sustain for a long time if it does not understand the social relevance of its existence what purpose it serves to the society. This may mean companies abandoning some plans but a socially irrelevant business will struggle to make profit anyway for a long time.
We have to reflect on the meaningfulness of our activities- not only for us but all stakeholders. Meaningfulness is not about bank balances but about what our activities mean to us and the society.
If an entrepreneur finds no meaningfulness in his business, that business is doomed to fail.
We have to reflect on the meaningfulness of our activities- not only for us but all stakeholders. Meaningfulness is not about bank balances but about what our activities mean to us and the society.
If an entrepreneur finds no meaningfulness in his business, that business is doomed to fail.
